Kappa’s “Omini” logo pictures the silhouette of a man and woman leaning against each other. It represents the equality of men and women and their mutual support.
The logo was created quite by accident during a photoshoot for a bathing suit advertisement for Beatrix in 1969. The silhouette cast by the backlighting of a man and woman leaning against one another seems to say something. The idea grew into what is now the logo for Kappa and Robe di Kappa brands and a recognised symbol of quality and style.